The centerpiece of the campaign is a 7-10 minute PSA promo that will both educate and entertain. THE WESTERN FLYER (PSA Promo) will introduce the story of a BMX stunt-performing, masked superhero riding a 1950s Western Flyer bicycle, while battling the harsh bullies of a 1960s middle school. His weapons? Bike stunts, newspapers, and elastic bands.
The promo film will be shot PSA-style, beginning with a spokesman speaking directly to the camera about the dangers of bullying, then shifting to a 1960s school environment, where we see visual representations of bullying—a smaller student having his books knocked down and being physically threatened by older bullies. In the closing moments, we see a hint of our caped bike rider’s skills as he swoops in, restoring hope to the students. The promo ends with a teaser for the full-length feature film THE WESTERN FLYER, written and directed by Steve Monarque.
The promo will be shot in Monarque’s hometown of Pompton Lakes, NJ, where the filmmaker will involve local students and school groups to bring awareness and participation to the project. The process of filmmaking is exciting and imaginative—from casting, to the shoot, to seeing the story come to life in the final cut. Our intention is to involve the town and the students in the entire process, giving kids a creative outlet to explore, raising community awareness, and maybe even opening a door for a child to come forward and open up about bullying—whether they have been on the receiving end, or been a bully themselves.
After the promo film is edited and completed, we will bring the finished product to other districts and work with educators, mental health groups, and other local community organizations to educate students, teachers, and parents on the effect of bullying in a child’s life, offering solutions through creative imagination.
THE WESTERN FLYER is a story about hope, a family film shining light on a serious issue, in a mix of both realism and superhero fantasy. Using the backdrop of the 1960s period will allow kids to view the current crisis through the lens of another time, seeing the origins of bullying, while immersing themselves in another world. This inspiring tale aims to bring children an inner confidence and a creative outlet, with the assurance that someone is always looking out for them. Because every child deserves a hero.
If you are interested in joining us to support this effort, please contact us here or at thewesternflyermovie@gmail.com to learn more.
Thank you for joining us to raise awareness through the joyful experience of creative expression through filmmaking.
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The Western Flyer PSA Promo:
Bullying Awareness: A Campaign and Film for NJ Students
MonaVision Films and Executive Producer Jeffrey Honigman are launching a campaign to raise awareness about bullying, while giving students an opportunity to be part of the creative and fun process of filmmaking.